Doug McLellan, CEO, McLellan Group Publishing Strategic Communications

EVENT DATE: October 9, 2013
TOPIC: A New Approach to Sustainable Tourism” Future of electronic publishing, highlighting work of Ian Coristine

Doug McLellan, CEO, McLellan Group Publishing, was the Canadian Club of Kingston’s speaker at its luncheon on Wednesday, Oct 9. His topic was: “Storytelling and Sustainable Tourism: a New Approach.”

The McLellan Group is a 26 year-old integrated communications and marketing firm specializing in telling business stories. It uses the web, video, print and social media to create awareness, engage audiences and build business. It is based in Toronto’s Historic Distillery District and works with companies around the globe.

Doug has been very involved in tourism in Eastern Ontario. In his speech, he will introduce us to the new world of Interactive E-books, focussing on the work of Ian Coristine. Ian is well known in the 1,000 Islands area, and his most recent book “One in a Thousand” was published in this new format.